Got an idea? Here's what to do first.

Workbook 01 · Part A

Ideal Client Profile

Know exactly who you are building for before you spend a dollar.

You finish with: A one-page Ideal Client Profile ready to test.

Workbook 02 · Part A

Customer Interview Log

Find out what real customers do before you spend real money.

You finish with: 10 to 20 logged interviews and a clear decision.

Workbook 03 · Part A

Competitor Analysis

Know every option your customer has, and why they should choose you.

You finish with: Your opening, positioning and why-us statement.

Workbook 04 · Part A

One-Sale Numbers

Prove one sale makes money before you try to make a thousand.

You finish with: Your margin, payback and break-even on one page.

Workbook 05 · Part A

Structure and Registration

Choose the right legal form and register everything once, in the right order.

You finish with: A registered business and a one-page registration record.

Workbook 06 · Part A

Founders' Agreement

Agree on roles, ownership and exits while you still agree on everything.

You finish with: A one-page founder term sheet for your lawyer.

Workbook 07 · Part A

Bank, Books and Insurance

Separate your money, keep clean records and cover the risks that could close you.

You finish with: A complete money setup and a weekly routine.

Workbook 08 · Part A

Contracts and Terms

Put every deal on paper, so you get paid and the bad day has a limit.

You finish with: Your terms outline and a contract register.

Workbook 09 · Part A

Business Plan

Write the plan lenders, investors and advisors expect, one section at a time.

You finish with: A complete business plan draft ready for review.

Workbook 10 · Part A

Startup Budget and Funding

Know what it costs, how long your cash lasts and where the money comes from.

You finish with: A one-page startup budget and funding plan.

Workbook 11 · Part A

Loan Application Business Plan

Build the plan a lender wants to read, and walk into the meeting ready.

You finish with: A complete loan package ready to send.

Workbook 12 · Part A

Investor Pitch and Grants

Choose the right money, then ask for it well.

You finish with: A one-page funding plan and a pitch or grant outline.

Workbook 13 · Part A

13-Week Cash Flow

See the tight weeks coming while there is still time to act.

You finish with: A working cash forecast, a cash floor and a weekly routine.

Workbook 14 · Part A

Pricing and Offer

Charge what your work is worth, and make it easy to say yes.

You finish with: A price sheet, a named offer and a discount policy.

Workbook 15 · Part A

Suppliers and Inventory

Reliable suppliers, true costs and just enough stock, so your cash is not sitting on a shelf.

You finish with: A one-page supplier and stock plan for your key items.

Workbook 16 · Part A

First 10 Customers

Turn your ideal client into real names, real conversations and your first paying customers.

You finish with: A list, scripts, an offer and a tracker to win your first ten.

Workbook 17 · Part A

Simple Marketing Plan

One message, one or two channels and 90 days of steady work that brings the right customers to you.

You finish with: A one-page, 90-day marketing plan you can run every week.

Workbook 18 · Part A

Launch Essentials

Do the few things that let you sell safely and get paid. Let the rest wait.

You finish with: A sorted launch list and a 30/60/90 day plan.

Workbook 19 · Part B

Strategic Plan

Decide where the business is going, and what to do in the next 90 days.

You finish with: A one-page plan and a quarterly review routine.

Workbook 20 · Part B

Weekly Scorecard

Know every week whether the business is on track, in five minutes.

You finish with: A working scorecard and a weekly meeting agenda.

Workbook 21 · Part B

Time Management

Take back your week, and give your best hours to the work only you can do.

You finish with: An ideal week and a weekly founder rhythm.

Workbook 22 · Part B

Monthly Numbers Review

One hour a month to know what is working, what is leaking and what to do next.

You finish with: A monthly review routine, key numbers and a decisions log.

Workbook 23 · Part B

Paying Yourself and Tax Calendar

Pay yourself on purpose, keep the tax money safe and never miss a date.

You finish with: An owner pay plan, a tax set-aside rule and a full-year tax calendar.

Workbook 24 · Part B

Getting Paid

Turn finished work into money in the bank, on time, without awkward chasing.

You finish with: A one-page getting-paid system your team can follow.

Workbook 25 · Part B

Keep Your Customers

Clear promises, a good start, honest feedback and quick recovery, so customers stay, buy more and send their friends.

You finish with: A one-page customer care plan your team can follow.

Workbook 26 · Part B

Write It Down: Processes

Get the business out of your head so it can run without you answering every question.

You finish with: Three tested processes and a list of what to write next.

Workbook 27 · Part B

First Hire Kit

Hire your first employee on purpose: affordable, legal and set up to succeed.

You finish with: A costed, legal hiring plan and a 90-day onboarding plan.

Workbook 28 · Part B

Who Does What: Roles and Org Chart

Give every part of the business one owner, even before you hire.

You finish with: A Functions Chart, role cards and your first hand-off plan.

Workbook 29 · Part B

AI for Startups Playbook

Use AI to work like a bigger team, without giving up quality or your clients' trust.

You finish with: Your prompt library, written AI rules and a daily AI habit.

Workbook 30 · Part B

Build to Sell from Day One

Build a business that runs without you, so every future is your choice.

You finish with: Your value gap, your priorities and a plan to close it.