The Owner's Journey / Exit & The Toll
Chapter 4 · Exit & the tollThe last plateau is the hardest, and it isn't only financial. Selling well takes years of preparation, and carrying a business alone exacts a quiet, human cost.
| Business size | Sale success rate |
|---|---|
| Small (under $2M) | 15–30% |
| Mid-sized ($2M–$50M+) | 30–70% |
| All attempted exits | ~20–25% |
Source: Exit Planning Institute, Morgan & Westfield, RBC Wealth
When the owner is the single point of everything, the weight lands on one person. This is why freedom, not just growth, is the real goal.
Selling can feel "like a kind of death" when identity is fused with the business. Planning early, for the company and the owner, is the difference.
Sources: Founder Reports, Forbes, Fortune, Harvard Business Review
This page references mental-health statistics. If any of this resonates personally, please consider reaching out to a qualified professional or someone you trust, support makes a real difference.
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